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Segmentation des signes de qualité : labels expérientiels et labels techniques

Larceneux, Fabrice - Université Paris-Dauphine (Paris IX) - 2003

La multiplication des signes de qualité oblige à repenser la définition des labels et à structurer de manière pertinente cet ensemble de signaux souvent opaque. Les apports de l'économie de l'information permettent de différencier, d'une part, les labels exponentiels et, d'autre part, les...

Persistent link: https://www.econbiz.de/10011073634

Une analyse de l’efficacité des stratégies de labellisation pour les marques des enseignes

Larceneux, Fabrice; Renaudin, Valérie - Université Paris-Dauphine (Paris IX) - 2010

addition, in recent years, the competition between these various brands with national brands invite to use many quality cues … with the aim of improving the quality perceived by client. We question the appropriateness and effectiveness of this … strategy of marking quality. An experiment shows that national brands are perceived as equivalent in quality to that of premium …

Persistent link: https://www.econbiz.de/10010707654

Crise immobilière : l'éclairage américain

Thuelin, Elisabeth - Université Paris-Dauphine (Paris IX) - 1997

Face à la crise de l'immobilier, la France et les Etats-Unis ont opté pour des stratégies différentes. Celles-ci ont suscité une intervention différenciée des autorités dont les objectifs étaient, pour la France, la stabilité du système économique, pour les Etats-Unis, sa transparence.

Persistent link: https://www.econbiz.de/10011166335

The Brand Management System: Scale Development, Reliability and Validation Across Five Business Sectors

Dunes, Mathieu; Pras, Bernard - Université Paris-Dauphine (Paris IX) - 2014

Brand management contributions to performance are regularly questioned by CEOs. A few studies tried to assess the impact of brand management systems (BMSs) upon brand performance while there are still issues about the reliability and validity of the scale across business sectors. This study...

Persistent link: https://www.econbiz.de/10011093897

Managing multichannel coordination in retail banking: the impact of customer participation

Plé, Loïc - Université Paris-Dauphine (Paris IX) - 2006

The purpose of this research is to explore the combining of marketing and organizational literature. This paper seeks to evaluate the relationships between multichannel coordination and customer participation, as seen through the lens of potential customer opportunism. It aims at showing the...

Persistent link: https://www.econbiz.de/10011071831

Marketing Digital

Chaffey, Dave; Ellis-Chadwick, Fiona; Isaac, Henri; … - Université Paris-Dauphine (Paris IX) - 2014

Véritable best-seller dans sa version originale, ce livre est un guide complet sur le marketing digital. Fondé sur les dernières recherches académiques et les meilleures pratiques professionnelles, il permet d'appréhender et d'exploiter les opportunités offertes par le marketing digital...

Persistent link: https://www.econbiz.de/10011096666

L'expérience client : conceptualisation, enjeux et perspectives

Rolland, Sylvie - Université Paris-Dauphine (Paris IX) - 2015

Persistent link: https://www.econbiz.de/10011162172

Format Effects in Volume Discounts to Consumers

Sabri, Ouidade; de Pechpeyrou, Pauline; Parguel, Béatrice - Université Paris-Dauphine (Paris IX) - 2007

an increasingly intensive use in promotional campaigns. Besides, the quality of in-store communication is the most …

Persistent link: https://www.econbiz.de/10011166334

De la pauvreté à l'excentricité : le glanage comme révélateur des marges de la consommation

Guillard, Valérie; Roux, Dominique - Université Paris-Dauphine (Paris IX) - 2014

While a significant proportion of French people (38%) reports having recovered objects thrown away or deposited on the sidewalk, the objective of this article is to provide a better understanding of how certain practices of gleaning bulky objects (freely decided rather than dictated by...

Persistent link: https://www.econbiz.de/10011166359

Practices in the brand management system: identification and considerations for five business sectors

Dunes, Mathieu; Pras, Bernard - Université Paris-Dauphine (Paris IX) - 2013

Purpose – Brand management systems (BMSs) are of prime importance for brands to monitor effective brand management and enhance firms' performance. The existing scales take various conceptual bases and sometimes eliminate some dimensions, depending on the sector of activity. Based on praxis and...

Persistent link: https://www.econbiz.de/10011166414