Leadership style is considered an important factor that influences the firm perfomance. The aim of the present paper is to explore the correlations between the gender and management level of the managers, considered as independent variables, and the managers leadership styles as dependent...

In many organizations there are employees who sabotage processes, steal company property, harass others, cheat the management or mislead customers. These misbehaviours of the employees are pervasive and costly. In the same time, they are warning that employees` needs are not met. Sometimes...

Romania’s stationery market records a growth rhythm of about 10-15 percent per year. For the beginning of school year 2007-2008, organizations of the type forecast a growth of 25%. During the top period, stationery sales grow generally with about 800-1000 % in comparison with a habitual period...

While the marketing specialists reach the conclusion that building a brand in the XXI century signifies customer relationship development in a permission marketing approach, the public relations starts to be the pillar of the brand strategy. The target public coverage level and frequency, the...

Simultaneously with the manifestation of the availability of the company/organization to include in its activities and politics objectives of sustainable development and social responsibility, concrete marketing steps are required, in form of a number of activities that contribute effectively to...

The Excellence study has shown that public relations is an unique management function that helps an organisation interact with social and political components of its environment. These components make up the institutional environment of an organisation, which consist of publics that affect the...

The entire economic, political, and social Romanian environment is undergoing a process of quick transformation under the influence of some factors among which the most important are Romania’s process of integration into EU structures, the globalization phenomenon, liberalization of new...

There has been observed a more obvious need of the companies to appeal to community in order to find the necessary support and resources to accomplish their mission and objectives. For the society to develop, the population and the business sector must involve in communication and social...

In this paper, we emphasize the benefits of e-books for the customers who are looking for international availability, acquisitions in real time, competitive prices and social responsibility from the part of the publishers; our most important contribution characterized by originality is the...

Today’s business, being affected by the continuous changes in economic environment, must reinvent the “prudent risk taking” concept to strike an appropriate balance between risk, return and growth, in order to create lasting value. This paper is focused on describing the nature of risk and...