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Economics and business education
Journal of advertising research
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ADMAP : for decisionmakers in advertising, marketing, media, planning & research
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Marketing and research today : the journal of the European Society for Opinion and Marketing Research
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Quantitative Ansätze in der Betriebswirtschaftslehre : Bericht von d. wissenschaftl. Tagung d. Verbandes d. Hochschullehrer für Betriebswirtschaft e.V. vom 1. - 3. Juni 1977 in Darmstadt
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Brand Loyalty under the Microscope
Ehrenberg, Andrew
;
Scriven, John
- In:
Economics and business education
4
(
1996
)
4
,
pp. 155-160
Persistent link: https://www.econbiz.de/10006141891
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