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A test of the representativeness bias effect on stock prices : a study of Super Bowl commercial likeability
Chang, Charles
;
Jiang, Jing
;
Kim, Kenneth A.
- In:
Economics letters
103
(
2009
)
1
,
pp. 49-51
Persistent link: https://www.econbiz.de/10003839008
Saved in:
2
A test of the representativeness bias effect on stock prices: A study of Super Bowl commercial likeability
Chang, Charles
;
Jiang, Jing
;
Kim, Kenneth A.
- In:
Economics letters
103
(
2009
)
1
,
pp. 49-52
Persistent link: https://www.econbiz.de/10008892199
Saved in:
3
A test of the representativeness bias effect on stock prices: A study of Super Bowl commercial likeability
Chang, Charles
;
Jiang, Jing
;
Kim, Kenneth A.
- In:
Economics letters
103
(
2009
)
1
,
pp. 49-51
Persistent link: https://www.econbiz.de/10008231977
Saved in:
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