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Customer Experience : Forum Dienstleistungsmanagement
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Events und Messen : Stand und Perspektiven der Eventforschung ; [mit der 5. Wissenschaftlichen Konferenz Eventforschung, die am 25. Oktober 2013 vom Lehrstuhl Marketing und Handelsbetriebslehre der TU Chemnitz veranstaltet wurde ...]
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B2C-Trendstudie: Perspektiven, Potenziale und Positionierung von Publikumsmessen
Kirchgeorg, Manfred
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Wiedmann, Martin
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Ermer, Beatrice
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2012
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