understanding of the experience economy. Each chapter reflects diverse scientific viewpoints from disciplines including management … book will prove an invaluable resource to researchers and students in management, marketing, psychology and economics …

The field of management education and research has become an industry of its own – an industry with fierce … diversity of the management knowledge produced and taught in a multipolar world. They view this as counterproductive to business … (Société Française de Management – the French Academy of Management), the authors of this volume endeavour to engage in …