: Toward the fluid marketing organization / Ju-Yeon Lee and George S. Day -- 6. Customer-centric sales organizations / Park … Thaichon and Scott Weaven -- Part II: Relational perspectives on customer centricity -- 7. Customer-centric marketing: What …-centric marketing channel relationships: A model of reseller motivation and control / David I. Gilliland and Stephen K. Kim -- 10 …

Nicholas J. Pendarvis -- 3. Gender east and west: transnational gender theory and global marketing research / Katherine C … marketing and consumer research / Jack Coffin, Christian A. Eichert and Ana-Isabel Nolke -- 13. Gender and intersectionality in … political marketing / Minita Sanghvi -- Index. …

multichannel supply chain management with marketing mixes: a survey / Gangshu (George) Cai, Yue Dai and Wenzhu Zhang -- 9 … / Part I: Location in a value chain: conceptual and analytical perspectives -- 2. Choosing value-chain locations in marketing … marketing channels: a meta-analytic review / James R. Brown and Jody L. Crosno -- 6. Organizational learning and inter …

social change. This Handbook emphasizes the fundamental shift needed in management scholarship to address global problems and … championing social inclusion in both research and practice, including innovation researchers and management scholars more broadly …