Morawski, Leszek; Pugacewicz, Agnieszka - In: Ekonomia journal 15 (2004)
In the paper, the impulsive buying phenomenon taking place in big selfservice shops is described. By means of the Multiproduct Monopoly Model that can be applied to the super- and hypermarkets, formal grounds are shown for reduction in prices of basic products below the profitmaximizing level,...