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The influence of Facebook advertising on cognitive attitudes amid Generation Y
Duffett, Rodney Graeme - In: Electronic commerce research 15 (2015) 2, pp. 243-267
Persistent link: https://www.econbiz.de/10011300661
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Distinct role of targeting precision of Internet-based targeted advertising in duopolistic e-business firms' heterogeneous consumers market
Jiang, Zhao; Dan, Wu; Liu, Jie - In: Electronic commerce research 20 (2020) 2, pp. 453-474
Persistent link: https://www.econbiz.de/10012224110
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Auctions for online ad space among advertisers sensitive to both views and clicks
Maillé, Patrick; Tuffin, Bruno - In: Electronic commerce research 18 (2018) 3, pp. 485-506
Persistent link: https://www.econbiz.de/10011901669
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The processing of native advertising compared to banner advertising : an eye-tracking experiment
De Keyzer, Freya; Dens, Nathalie; Pelsmacker, Patrick de - In: Electronic commerce research 23 (2023) 3, pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
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Examining the role of the marketing activity and eWOM in the movie diffusion: the decomposition perspective
Zhang, Hailin; Yuan, Xina; Song, Tae Ho - In: Electronic commerce research 20 (2020) 3, pp. 589-608
Persistent link: https://www.econbiz.de/10012287517
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The impact of ad positioning in search engine advertising : a multifaceted decision problem
Schultz, Carsten D. - In: Electronic commerce research 20 (2020) 4, pp. 945-968
Persistent link: https://www.econbiz.de/10012309251
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Online advertising and real estate sales : evidence from the housing market
Zhang, Xiuzhi; Zhang, Ying; Lin, Zhijie - In: Electronic commerce research 23 (2023) 1, pp. 605-622
Persistent link: https://www.econbiz.de/10014251734
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Gender difference in visual attention to digital content of place-based advertising : a data-driven scientific approach
Suh, Taewon; Wilson, Rick T.; On, Seungtae - In: Electronic commerce research 23 (2023) 2, pp. 877-897
Persistent link: https://www.econbiz.de/10014251956