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International journal of hospitality management
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Making customers more likely to come back : the role of background colour in triggering arousal to influence memory, attitude, and patronage intention
Hsieh, Ai-Yun
;
Lo, Shao-Kang
;
Hwang, Yujong
- In:
Electronic commerce research
24
(
2024
)
3
,
pp. 2045-2064
Persistent link: https://www.econbiz.de/10015078506
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