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"Double 11" promotion
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Consumer behaviour
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Electronic commerce research
Working Papers / Asia-Pacific Research and Training Network on Trade (ARTNeT), an initiative of UNESCAP and IDRC, Canada.
120
Insurance / Mathematics & economics
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European journal of operational research : EJOR
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Insurance: Mathematics and Economics
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China development review
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Fiscal policy and management in East Asia : [NBER-East Asia Seminar on Economics, volume 16 ; this volume contains edited versions of papers at the NBER's East Asia Seminar on Economics 16th Annual Conference, held in Manila, the Philippines on June 23-25, 2005]
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Frontiers of economics in China : selected publications from Chinese universities
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Group & organization management : an international journal
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Study on the influencing factors of unplanned consumption in a large online promotion activity
Yan, Qiang
;
Wang, Lingli
;
Chen, Wenjing
;
Cho, Junghoo
- In:
Electronic commerce research
16
(
2016
)
4
,
pp. 453-477
Persistent link: https://www.econbiz.de/10011598926
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Exploring the factors affecting content dissemination through WeChat official accounts : a heuristic-systematic model perspective
Yang, Bo
;
Hu, Yue
;
Cheng, Xusen
;
Bao, Ying
;
Chen, Wenjing
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2713-2735
Persistent link: https://www.econbiz.de/10014418189
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