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A product strategy for daily deal campaigns utilizing demand expansion and consumer leakage
Tang, Yao
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1861-1883
Persistent link: https://www.econbiz.de/10014383133
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What makes a helpful online review? : a meta-analysis of review characteristics
Wang, Yani
;
Wang, Jun
;
Yao, Tang
- In:
Electronic commerce research
19
(
2019
)
2
,
pp. 257-284
Persistent link: https://www.econbiz.de/10012099741
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