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How do social-based cues influence consumers' online purchase decisions? : an event-related potential study
Qiuzhen, Wang; Meng, Liang; Liu, Manlu; Wang, Qi; Ma, … - In: Electronic commerce research 16 (2016) 1, pp. 1-26
Persistent link: https://www.econbiz.de/10011448302
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Receiver response to referral reward programs in social networks
Wang, Qi; Mao, Yunxia; Zhu, Ji; Zhang, Xiaohang - In: Electronic commerce research 18 (2018) 3, pp. 563-585
Persistent link: https://www.econbiz.de/10011901683