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The value of offline channel subsidy in bricks and clicks : an O2O supply chain coordination perspective
Chen, Zhisong
;
Li, Fang
;
Su, Shong-Iee Ivan
- In:
Electronic commerce research
21
(
2021
)
2
,
pp. 599-643
Persistent link: https://www.econbiz.de/10012588094
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