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The journal of product innovation management : an international publication of the Product Development & Management Association
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Co-created effective, agile, and trusted eServices : 15th International Conference on Electronic Commerce, ICEC 2013, Turku, Finland, 13 - 15 August 2013 ; proceedings
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Magic mirror on the wall : cross-buying at the point of sale
Schultz, Carsten D.
;
Gorlas, Björn
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1677-1700
Persistent link: https://www.econbiz.de/10014383112
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The impact of ad positioning in search engine advertising : a multifaceted decision problem
Schultz, Carsten D.
- In:
Electronic commerce research
20
(
2020
)
4
,
pp. 945-968
Persistent link: https://www.econbiz.de/10012309251
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