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Source effect of advertised reference price influences on transaction value in online shopping environments
Lo, Shao-kang; Chou, Yu-jen; Teng, Ching-i - In: Electronic commerce research 13 (2013) 4, pp. 411-421
Persistent link: https://www.econbiz.de/10010231568
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Making customers more likely to come back : the role of background colour in triggering arousal to influence memory, attitude, and patronage intention
Hsieh, Ai-Yun; Lo, Shao-Kang; Hwang, Yujong - In: Electronic commerce research 24 (2024) 3, pp. 2045-2064
Persistent link: https://www.econbiz.de/10015078506
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A comprehensive model of the effects of online store image on purchase intention in an e-commerce environment
Chen, Ming-yi; Teng, Ching-i - In: Electronic commerce research 13 (2013) 1, pp. 1-23
Persistent link: https://www.econbiz.de/10009725052