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Fission marketing on social media platforms with consumer sentiment considerations
Hao, Caixia; Yang, Lei - In: Electronic commerce research 24 (2024) 3, pp. 2143-2173
Persistent link: https://www.econbiz.de/10015078519
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Optimal platform sales mode in live streaming commerce supply chains
Yang, Lei; Zheng, Cong; Hao, Caixia - In: Electronic commerce research 24 (2024) 2, pp. 1017-1070
Persistent link: https://www.econbiz.de/10015063019
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Market reaction to the announcement of online sales channel investment in enterprises : Evidence from a relatively stable market environment
Lei, Yang; Zhou, Qiang; Cheung, Waiman; Cui, Xiling; … - In: Electronic commerce research 23 (2023) 2, pp. 973-1005
Persistent link: https://www.econbiz.de/10014252119