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Selling through social media influencers in influencer marketing : participation-based contract versus sales-based contract
Shen, Bin
;
Cheng, Ming
;
He, Renlong
;
Yang, Minglei
- In:
Electronic commerce research
24
(
2024
)
2
,
pp. 1095-1118
Persistent link: https://www.econbiz.de/10015063270
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