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The effectiveness of cross-platform targeted advertising strategy
Liu, Juan; Zhong, Weijun; Zhang, Jianqiang; Mei, Shue - In: Electronic commerce research 24 (2024) 4, pp. 2831-2847
Persistent link: https://www.econbiz.de/10015196545
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Personalized pricing with persuasive advertising and the value of consumer information : a duopoly framework
Zhang, Yuxiang; Mei, Shue; Zhong, Weijun - In: Electronic commerce research 24 (2024) 3, pp. 1533-1562
Persistent link: https://www.econbiz.de/10015078248
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Managing consumer privacy risk : The effects of privacy breach insurance
Cheng, Yan; Mei, Shue; Zhong, Weijun; Gao, Xing - In: Electronic commerce research 23 (2023) 2, pp. 807-841
Persistent link: https://www.econbiz.de/10014251937