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The effect of social media on bank performance : an fsQCA approach
Ballouk, Houssein; Jabeur, Sami Ben; Boubaker, Sabri; … - In: Electronic commerce research 24 (2024) 1, pp. 477-495
Persistent link: https://www.econbiz.de/10015062220
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Examining the role of the marketing activity and eWOM in the movie diffusion: the decomposition perspective
Zhang, Hailin; Yuan, Xina; Song, Tae Ho - In: Electronic commerce research 20 (2020) 3, pp. 589-608
Persistent link: https://www.econbiz.de/10012287517
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Effectiveness of fine-tuned BERT model in classification of helpful and unhelpful online customer reviews
Bilal, Muhammad; Almazroi, Abdulwahab Ali - In: Electronic commerce research 23 (2023) 4, pp. 2737-2757
Persistent link: https://www.econbiz.de/10014418193
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Selling through social media influencers in influencer marketing : participation-based contract versus sales-based contract
Shen, Bin; Cheng, Ming; He, Renlong; Yang, Minglei - In: Electronic commerce research 24 (2024) 2, pp. 1095-1118
Persistent link: https://www.econbiz.de/10015063270
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Exploring the disseminating behaviors of eWOM marketing: persuasion in online video
Hsieh, Jung-kuei; Hsieh, Yi-ching; Tang, Yu-chien - In: Electronic commerce research 12 (2012) 2, pp. 201-204
Persistent link: https://www.econbiz.de/10009567066
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Textual factors in online product reviews : a foundation for a more influential approach to opinion mining
Robinson, Regan; Goh, Tiong-thye; Zhang, Rui - In: Electronic commerce research 12 (2012) 3, pp. 301-330
Persistent link: https://www.econbiz.de/10009663934
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eWOM persuasiveness : do eWOM platforms and product type matter?
Tsao, Wen-Chin; Hsieh, Ming-Tsang - In: Electronic commerce research 15 (2015) 4, pp. 509-541
Persistent link: https://www.econbiz.de/10011400946
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Electronic word-of-mouth and online reviews in tourism services : the use of twitter by tourists
Sotiriadis, Marios D.; Van Zyl, Cinà - In: Electronic commerce research 13 (2013) 1, pp. 103-124
Persistent link: https://www.econbiz.de/10009725048
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Finding users preferences from large-scale online reviews for personalized recommendation
Ma, Yue; Chen, Guoqing; Wei, Qiang - In: Electronic commerce research 17 (2017) 1, pp. 3-29
Persistent link: https://www.econbiz.de/10011699061
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The influence of information cascades on online purchase behaviors of search and experience products
Liu, Qihua; Huang, Shan; Zhang, Liyi - In: Electronic commerce research 16 (2016) 4, pp. 553-580
Persistent link: https://www.econbiz.de/10011598932