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Reselling or agency selling? : the strategic role of live streaming commerce in distribution contract selection
Wang, Qiang
;
Zhao, Nenggui
;
Ji, Xiang
- In:
Electronic commerce research
24
(
2024
)
2
,
pp. 983-1016
Persistent link: https://www.econbiz.de/10015062878
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How livestream selling strategy interacts with product line design
Yu, Jiang
;
Lu, Wei
;
Ji, Xiang
;
Wu, Jie
- In:
Electronic commerce research
24
(
2024
)
2
,
pp. 1187-1214
Persistent link: https://www.econbiz.de/10015063293
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