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Fission marketing on social media platforms with consumer sentiment considerations
Hao, Caixia; Yang, Lei - In: Electronic commerce research 24 (2024) 3, pp. 2143-2173
Persistent link: https://www.econbiz.de/10015078519
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Optimal platform sales mode in live streaming commerce supply chains
Yang, Lei; Zheng, Cong; Hao, Caixia - In: Electronic commerce research 24 (2024) 2, pp. 1017-1070
Persistent link: https://www.econbiz.de/10015063019
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Optimal advertising for a generalized Vidale-Wolfe response model
Yang, Yanwu; Feng, Baozhu; Salminen, Joni; Jansen, … - In: Electronic commerce research 22 (2022) 4, pp. 1275-1305
Persistent link: https://www.econbiz.de/10013447603