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Understanding the efficiency of keywords in search engine marketing : a comparison study using data envelopment analysis
Jiang, Pingjun - In: International journal of electronic business 14 (2018) 3, pp. 273-292
Persistent link: https://www.econbiz.de/10011989711
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An exploratory study of factors affecting consumer international online shopping behavior
Jiang, Pingjun; Jones, David B. - In: International journal of e-business research : an … 10 (2014) 2, pp. 45-60
Persistent link: https://www.econbiz.de/10010425637
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An empirical comparison of market efficiency : electronic marketplaces vs. traditional retail formats
Jiang, Pingjun; Balasubramanian, Siva Kumar - In: Electronic commerce research and applications 13 (2014) 2, pp. 98-109
Persistent link: https://www.econbiz.de/10011348330
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Adopting mobile internet : a demographic and usage perspective
Jiang, Pingjun - In: International journal of electronic business 6 (2008) 3, pp. 232-260
Persistent link: https://www.econbiz.de/10003771638