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Do customization programs of e-commerce companies lead to better relationship with consumers?
Lee, Jihyun; Lee, Yuri; Lee, Yoon Jung - In: Electronic commerce research and applications 11 (2012) 1/6, pp. 262-274
Persistent link: https://www.econbiz.de/10009730241
Cover Image
Do customization programs of e-commerce companies lead to better relationship with consumers?
Lee, Jihyun; Lee, Yuri; Lee, Yoon-jung - In: Electronic commerce research and applications 11 (2012) 1/6, pp. 262-274
Persistent link: https://www.econbiz.de/10010117855