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~isPartOf:"Electronic word of mouth as a promotional technique : new insights from social media"
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Electronic word of mouth as a promotional technique : new insights from social media
Journal of business research : JBR
50
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
15
Journal of Business Research
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Psychology & marketing
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Asia Pacific journal of marketing and logistics
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of advertising : the quarterly review of marketing communications
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Journal of Global Scholars of Marketing Science
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Journal of global fashion marketing : JGfM
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Tourism sensemaking : strategies to give meaning to experience
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Applied economics letters
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Improving the marriage of modeling and theory for accurate forecasts of outcomes
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International journal of business and economics
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International marketing : emerging markets
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Management decision : MD
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New insights on trust in business-to-business relationships : a multi-perspective approach
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The power of e-WOM using the hashtag : focusing on SNS advertising of SPA brands
Shin, Jiye
;
Chae, Heeju
;
Ko, Eunju
- In:
Electronic word of mouth as a promotional technique : …
,
(pp. 71-85)
.
2020
Persistent link: https://www.econbiz.de/10012263250
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