. 'New Perspectives on Critical Marketing and Consumer Society' is a groundbreaking textbook allowing readers to understand … social and technological developments around marketing and consumption across core three themes, 'Disruption and the digital … how current advances in business and marketing are looking at different approaches for a radically new landscape in …

Review of Marketing Researchpushes the boundaries of marketing--broadening the marketing concept to make the world a … better place. Here, leading scholars explore how marketing is currently shaping, and being shaped by, the evolution of …

Measurement is at the core of empirical research in marketing because researchers need measures that faithfully … represent the constructs in their theories. This 19th volume of Review of Marketing Research addresses important measurement … issues to deepen readers' appreciation of the fundamental role of measurement in empirical research in marketing. Measurement …