The concept of the business model has become very popular in the strategy and innovation literature's. Recent research has acknowledged its cognitive underpinnings, its status as a mental construct, and has highlighted how managers' cognitive and social sense-making patterns influence business...

The broad field of managerial and organizational cognition (MOC) has diversified over the years. Where early studies of MOC focused on theories of rational conscious thought, illustrated for example by schema theory, over the years we have seen explorations of unconscious processing, heuristics...