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~isPartOf:"Empirische Wirtschaftsforschung"
~person:"Fiedler, Frank"
~subject:"Investition"
~subject:"Marketing management"
~type_genre:"Bibliografie enthalten"
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Neumarkenlancierung versus Monomarken-Strategie : die Angebotsdifferenzierung von Industriebetrieben, dargestellt am Beispiel der Haka-Konfektion
Fiedler, Frank
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1991
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