Explores the recruitment and organizing experience of trade unions. Draws on in‐depth interviews with union full‐time officials and on the Workplace Industrial Relations Surveys (WIRS). Describes the experience of union recruitment, and evaluates the advantages and disadvantages of various...

The concept of an “organizing model” of trade unionism has shaped union strategies for revitalization in a number of countries in recent years. This article examines the transfer of “organizing unionism” to the UK in two ways. It presents findings from a survey of unions to identify the...