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~isPartOf:"Encyclopedia of technology and innovation management"
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Beziehungsmarketing
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Commercialization
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Consumer behaviour
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Customer satisfaction
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Innovation
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Kommerzialisierung
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Encyclopedia of technology and innovation management
The journal of product innovation management : an internat. publication of the Product Development & Management Association
52
The journal of product innovation management : an international publication of the Product Development & Management Association
19
ERIM report series research in management
9
Industrial marketing management : the international journal for industrial and high-tech firms
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R & D management
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Report / Marketing Science Institute
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Journal of Product Innovation Management
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Journal of engineering and technology management : JET-M
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European management journal : publ. twice a year for the Scottish Business School
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of retailing
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Marketing Letters
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Marketing letters : a journal of research in marketing
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Creativity and innovation management
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Discussion papers / Centre for Market driven Innovations : DP
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International journal of business innovation and research
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International journal of market research : JMRS ; the journal of the Market Research Society
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International journal of technology marketing : IJTMkt
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Journal of Product & Brand Management
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Journal of strategic marketing
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Journal of the Academy of Marketing Science
2
Journal of the Market Research Society : JMRS
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Long range planning : LRP ; international journal of strategic management
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M & O : tijdschr. voor organisatiekunde en sociaal beleid
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Marketing Science
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Report / Marketing Science Institute / Marketing Science Institute
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The PDMA handbook of new product development
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Working papers / Centre for Market driven Innovations : WP
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AMS review : official publication of the Academy of Marketing Science
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British journal of management : BJM
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ERIM Report Series Reference
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Entrepreneurship theory and practice : ET&P
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European Journal of Marketing
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Financial times handbook of management
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New-product development innovation and commercialization processes
Griffin, Abbie
- In:
Encyclopedia of technology and innovation management
,
(pp. 176-179)
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2010
Persistent link: https://www.econbiz.de/10003945766
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Understanding customer needs
Griffin, Abbie
- In:
Encyclopedia of technology and innovation management
,
(pp. 231-232)
.
2010
Persistent link: https://www.econbiz.de/10003945792
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