The U.S. Environmental Protection Agency's Green Power Partnership (GPP), has over 1200 members purchasing nearly 18billion kilowatt hours of green power annually. One possible motivation for firms to join the GPP is to raise their reputation for environmental quality among consumers. This...

Willingness to pay (WTP) for E85 (automotive fuel blend of 85% ethanol and 15% gasoline) was estimated from a contingent choice exercise contained in a national survey of consumers. The choice exercise included E85 blends from three different feedstock sources (corn grain, switchgrass, and wood...