This paper questions policy's approach to the implementation of sustainable technologies as part of the UK environmental policy (Code for Sustainable Homes—‘the Code’). Current policy adopts a market-based model promoting rational choice and technological determinism as a solution to the...

What makes consumers adopt energy-sustainable innovations? The uptake of such products and technologies is of importance, particularly at a time when climate change, diminishing energy resources and energy security are urgent issues. This paper reports on a case study of consumer adoption of...