This study considers the impact of an experiential visual-based learning pedagogy on students undertaking a business start-up module. The current undergraduate student is different with a dependency culture on a range of electronic media (e.g. mobile phone, laptop, tablets) underpinning their...

This chapter provides a rationale for this book and highlights the key literature in the entrepreneurship education discipline as a background context for the study. The organisation and structure of the book is identified and justified. Thereafter, each chapter included within the text is...