Grogaard, Birgitte; Verbeke, Alain; Amin Zargarzadeh, M. - In: Entrepreneurship in the global firm, (pp. 117-137). 2011
Purpose – In this chapter, we address the lack of sufficient entrepreneurship in multinational enterprises (MNEs) that seek to improve their ability to achieve national responsiveness. The main reason for this deficiency appears to be the transfer of proven routines from the home country, even...