Whether people appreciate the importance of saving for the future, and whether they intend to do so, are not well understood. On the basis of a representative sample of UK residents, we show that the perceived importance of pension planning is positively correlated with respondents’ risk...

Research in behavioural economics, as in economic geography, seeks to address fundamental questions about cognition, the status of human rationality, and social-cum-spatial structure in economic decision making. Critiques of the ‘strong’ model of economic rationality that underpins models of...