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In this study we use geographic information systems (GIS) and computational intelligence for geomarketing analysis. GIS technology offers a powerful set of tools for the input, management, and output of data, whereas computational intelligence is used for the analysis and the clustering of...
Persistent link: https://www.econbiz.de/10011003156
This paper presents a methodology for the creation of homogeneous demographic regions with geographical information systems (GIS) and computational intelligence. The proposed method is unsupervised fuzzy classification performed by neural networks using the fuzzy Kohonen algorithm. GIS...
Persistent link: https://www.econbiz.de/10005176048