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~isPartOf:"Esomar congress"
~isPartOf:"Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan"
~isPartOf:"Review of marketing research"
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Esomar congress
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
Review of marketing research
Legends in marketing
81
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43
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A journey of an accidental marketing scholar
Krishnan, Balaji C.
;
Sheth, Jagdish N.
-
2011
Persistent link: https://www.econbiz.de/10009270374
Saved in:
2
Some thoughts on the future of marketing models
Sheth, Jagdish N.
- In:
Esomar congress
(
1976
),
pp. 253-261
Persistent link: https://www.econbiz.de/10003679443
Saved in:
3
Implications of the revised definition of marketing : from exchange to value creation
Sheth, Jagdish N.
;
Uslay, Can
- In:
Journal of public policy & marketing : JPP & M ; an …
26
(
2007
)
2
,
pp. 302-307
Persistent link: https://www.econbiz.de/10003673040
Saved in:
4
II The Sages Speak: Invited Essays on Scholarly Research in Marketing - A Dangerous Divergence: Marketing and Society
Sheth, Jagdish N.
;
Sisodia, Rajendra S.
- In:
Journal of public policy & marketing : JPP & M ; an …
24
(
2005
)
1
,
pp. 160-162
Persistent link: https://www.econbiz.de/10007023542
Saved in:
5
Raising Marketing's Aspirations
Sheth, Jagdish N.
;
Sisodia, Rajendra S.
- In:
Journal of public policy & marketing : JPP & M ; an …
26
(
2007
)
1
,
pp. 141-143
Persistent link: https://www.econbiz.de/10007748586
Saved in:
6
Implications of the Revised Definition of Marketing: From Exchange to Value Creation
Sheth, Jagdish N.
;
Uslay, Can
- In:
Journal of public policy & marketing : JPP & M ; an …
26
(
2007
)
2
,
pp. 302-307
Persistent link: https://www.econbiz.de/10007865573
Saved in:
7
A journey of an accidental marketing scholar
Krishnan, Balaji C.
;
Sheth, Jagdish N.
- In:
Review of marketing research
8
(
2011
),
pp. 243-267
Persistent link: https://www.econbiz.de/10009957651
Saved in:
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