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The marketing management concept in capital goods companies
Parks, James E. - In: Proceedings of the ... National Conference of the … 47 (1964), pp. 159-177
Persistent link: https://www.econbiz.de/10003648149
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Scientic marketing in the oil industry
Reinker, Edward F. - In: Proceedings of the ... National Conference of the … 47 (1964), pp. 775-782
Persistent link: https://www.econbiz.de/10003659401
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Factory marketing after the sale
Stockler, Morton I. - In: Proceedings of the ... National Conference of the … 47 (1964), pp. 785-795
Persistent link: https://www.econbiz.de/10003687796
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Eine Untersuchung der Probleme über den Transfer einer Marke von einem westeuropäischen Land in ein anderes
Stolte, J. - In: Esomar congress (1972), pp. 279-313
Persistent link: https://www.econbiz.de/10003687923
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Applying dir?tem costing for distributor profit improvement
Updegraph, John M. - In: Proceedings of the ... National Conference of the … 47 (1964), pp. 360-370
Persistent link: https://www.econbiz.de/10003698080
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A new tool to better plan and control the marketing-activities for the 'outlet' of growing importance - vending machines
Schmidt, Hein Ch. - In: Esomar congress (1978), pp. 253-268
Persistent link: https://www.econbiz.de/10003675600
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Green giant entry into frozen food: The market research story
Bengston, Roger E. - In: Proceedings of the ... National Conference of the … 47 (1964), pp. 409-416
Persistent link: https://www.econbiz.de/10003489025
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Measuring the possible sales returns from retail linear displays
Bigant, Jean; Pillet, Antoine - In: Esomar congress 35 (1982) 2, pp. 317-333
Persistent link: https://www.econbiz.de/10003492892
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The marketing concept as applied to folding boxes
Bouchelle, W. Taylor - In: Proceedings of the ... National Conference of the … 47 (1964), pp. 816-829
Persistent link: https://www.econbiz.de/10003499173
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Marketing in the defense business
Busch, Gerald A. - In: Proceedings of the ... National Conference of the … 45 (1962), pp. 340-365
Persistent link: https://www.econbiz.de/10003507522