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T.V. advertising pre-testing : the velvet glove number crunching solution
Parkyn, Roger S. - In: Esomar congress (1976), pp. 303-324
Persistent link: https://www.econbiz.de/10003648173
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Consistency of purchasing and television viewing behaviour optimum periods for study
West, Michael J.; Buck, Stephan F. - In: Esomar congress (1968) 1, pp. 341-370
Persistent link: https://www.econbiz.de/10003504695
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The perception of media contents by producers and audience
Hansen, Flemming - In: Esomar congress (1976), pp. 299-329
Persistent link: https://www.econbiz.de/10003570444
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Using linguistic coding to explore the way advertisements in press and TV communicate
Consterdine, Guy; MacDonald, Colin - In: Esomar congress (1976), pp. 789-806
Persistent link: https://www.econbiz.de/10003537337
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Monitoring the effects of television advertising : an insurance case study
Stoessl, Sue; Wicks, Anne - In: Esomar congress (1976), pp. 83-102
Persistent link: https://www.econbiz.de/10003688080