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Online experience as a lever of customer involvement in NPD : an exploratory analysis and a research agenda
Lamberti, Lucio
;
Noci, Giuliano
- In:
EuroMed journal of business
4
(
2009
)
1
,
pp. 69-87
Persistent link: https://www.econbiz.de/10009890611
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Online experience as a lever of customer involvement in NPD : an exploratory analysis and a research agenda
Lamberti, Lucio
;
Noci, Giuliano
- In:
EuroMed journal of business
4
(
2009
)
1
,
pp. 69-87
Persistent link: https://www.econbiz.de/10003928397
Saved in:
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