Purpose – The purpose of this article is to present a biographical sketch of Lee C. Nehrt, who, in 1962, became the first person to obtain a PhD in International Business. Design/methodology/approach – This study is mainly based on an in‐depth interview of Lee Nehrt followed up by several...

Purpose – The purpose of this paper is to explore how much one's academic development and environment influence the way one performs, evaluates, writes and tries to publish basic, scholarly marketing research. Design/methodology/approach – A sample of results from initial journal submissions...

Purpose – The purpose of this paper is to propose and examine streams in the literature related to academic publishing, with a focus on works in marketing. The content of the works within each theme are then explored to identify what issues have been examined and their implications....

Purpose – The purpose of this paper is to offer observations regarding best and weak practices with respect to academic publishing in marketing. Design/methodology/approach – The approach takes the form of personal reflections based on the experience of the author as an editor of the Journal...

Purpose – The purpose of this paper is to examine whether or not marketing academics practise what they preach. Are they marketing‐oriented in their main business of knowledge creation and dissemination? Design/methodology/approach – The epistemological marketing literature and performance...

Purpose – The purpose of this paper is to introduce the special issue that critically examines topics informing long‐standing disputes concering the status of theory and practice in management studies. Contributions explore the character of the imputed relationship between theory and...

Purpose – The purpose of this short opinion piece is to focus on the role of marketing, its theory and practice, and its relevance now and in the future. Design/methodology/approach – The article analyses the present situation – which is not new – the perceived divide between marketing...

Purpose – The purpose of the article is to describe the consequences for the purchasing and supply management field of its current focus on the behaviours and concerns of extremely large corporations. Design/methodology/approach – This is a short viewpoint article. Findings – It is found...

Purpose – The purpose of this paper is to examine the recycling business in Taiwan as well as its impacts on the collection, environment, economy, and society, providing a good example of setting up an efficient national paradigm. Design/methodology/approach – This paper proposes an...