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Purpose – The purpose of this paper is to investigate the effect of environmental corporate social responsibility (CSR) (climate responsibility and natural resource utilization) on corporate/brand reputation and corporate profitability. Design/methodology/approach – Building on extensive...
Persistent link: https://www.econbiz.de/10014714250
Purpose – This paper aims to integrate the concepts of the internationalization process and relationship marketing (RM). It identifies two stages for internationalization (pre-internationalization and post-internationalization) and assigns RM components for each step....
Persistent link: https://www.econbiz.de/10014714312
Purpose – The purpose of this paper is to identify factors in avoidance of corruption in international expansion. Design/methodology/approach – Building on extensive literature, the paper includes three complexities, namely cultural, economic and regulation associated with corruption in an...
Persistent link: https://www.econbiz.de/10014714170