Purpose – Writing and publishing research is an integral part of any academic's job. It is important for an individual's academic progression and is vital for the development, updating and refinement of teaching materials. This paper aims to focus on the purpose and value of publishing....

Purpose – Previous research has identified and clarified the nature of innovative marketing in small and medium size enterprises (SMEs), providing a list of key constituent elements. While this list of innovative marketing variables goes some way towards explaining the nature of innovative...

Purpose – The purpose of this paper is to report on a study that re‐examines the impact of the internet on small to medium‐sized enterprise marketing activities, following a similar study four years earlier (2000) in order to see what, if any, changes have occurred....