Purpose – This paper aims to examine the elements of the main process of pilgrimage tourism (PT), occurring between pilgrims, hikers and tourists along a trail towards a holy site. PT is defined as a process consisting of three sub-processes over time and across contexts: pre-process, main...

Purpose: Codes of ethics have become the mainstay of the ethics programs of corporations. Many studies have explored their contents, but few have examined what makes them effective. This international study aims to identify the measures viewed as being important by top executives in determining...

Purpose: This study aims to compare the content of the codes of ethics of the top 50 corporations in the UK and Australia. Design/methodology/approach: The code of each of the 50 top companies listed on the London Stock Exchange and the 50 top companies listed on the Australian Stock Exchange...

Purpose – The purpose of this article is to present a biographical sketch of Lee C. Nehrt, who, in 1962, became the first person to obtain a PhD in International Business. Design/methodology/approach – This study is mainly based on an in‐depth interview of Lee Nehrt followed up by several...

Purpose – The purpose of this paper is to explore how much one's academic development and environment influence the way one performs, evaluates, writes and tries to publish basic, scholarly marketing research. Design/methodology/approach – A sample of results from initial journal submissions...

Purpose – The purpose of this paper is to propose and examine streams in the literature related to academic publishing, with a focus on works in marketing. The content of the works within each theme are then explored to identify what issues have been examined and their implications....

Purpose – The purpose of this paper is to offer observations regarding best and weak practices with respect to academic publishing in marketing. Design/methodology/approach – The approach takes the form of personal reflections based on the experience of the author as an editor of the Journal...

Purpose – The purpose of this paper is to examine whether or not marketing academics practise what they preach. Are they marketing‐oriented in their main business of knowledge creation and dissemination? Design/methodology/approach – The epistemological marketing literature and performance...

Purpose – The purpose of this paper is to introduce the special issue that critically examines topics informing long‐standing disputes concering the status of theory and practice in management studies. Contributions explore the character of the imputed relationship between theory and...

Purpose – The purpose of this short opinion piece is to focus on the role of marketing, its theory and practice, and its relevance now and in the future. Design/methodology/approach – The article analyses the present situation – which is not new – the perceived divide between marketing...