and innovation. The purpose of this paper is to first, propose a scale suitable to the explication of the effectuation … construct relative to innovation. Second, it proposes a more parsimonious scale for the measurement of innovation. Third, these … model, which investigates aspects of effectuation as mediators between innovation orientation and product/service innovation …

retain market share, customer requirements and expectations should be met and exceeded through product innovation. For … model and points to the importance of product innovation in exceeding customer satisfaction. It further proposes an … attributes and product innovation.  …

higher level in a project involving radical innovation. Design/methodology/approach – This qualitative case study is based on … in radical product development. Originality/value – Few studies combine ecodesign and radical innovation theories, as is … done here. Yet this is not a theoretical paper but an industry‐based study of eco‐innovation, from which researchers and …

communicative. Design/methodology/approach – Specifically, the authors propose the “Rhetorical Innovation Process” as a methodology … innovations that can be interpreted according to the “Rhetorical Innovation Process”. Then, a brief workshop assignment in the … exploration of the “rhetorical innovation process” in collaboration with eight design student teams has shown that this method can …

related to incremental and discontinuous innovation. Too often, the term “innovation” is used without an understanding of how … holistic “innovation continuum” to treat innovation as a complex adaptive system (CAS). Design/methodology/approach – A … – The authors determined that an “innovation continuum” can be established through the use of a complex adaptive system. Two …

facilitated in multidisciplinary groups working with innovation in knowledge-intensive organizations. Design … in a Norwegian research institute working with innovation. The analysis is inductive and conducted within a qualitative …

Product design is an essential aspect of the process of new product development and innovation, the efficiency of which …