Purpose: Open innovation breadth (OIB) considers the diversity of external collaboration partners for innovation. The authors investigate the moderating effect of OIB on the relationship between industrial innovation activities (innovation inputs) and industrial innovation results (innovation...

Purpose – Considering the strikingly high number of new products and services that are withdrawn from the market very soon after launch, the aim of this paper is to study how early market survival is affected by decisions regarding a particular launch tactic, i.e. the configuration of the...