Purpose: Fundamental management innovations have been ideated and developed in the automotive industry. Over the years, carmakers have radically modified their innovation strategies. Currently, carmakers are increasingly adopting open innovation approaches, moving from a closed to open...

Purpose The present paper aims to explore if innovation strategies and crowdfunding campaigns can be cross-referred or even matched. These alternatives could increase the efficiency of crowdfunding processes since seeking new projects/business ideas to finance could be more targeted....