This paper argues that if OR is to prosper it needs to more closely reflect the needs of organisations and its practitioners. Past research has highlighted a gap between theoretical research developments, applications and the methods most frequently used in organisations. The scope of OR...

Sales forecasting at the UPC level is important for retailers to manage inventory. In this paper, we propose more effective methods to forecast retail UPC sales by incorporating competitive information including prices and promotions. The impact of these competitive marketing activities on the...