Ferrer, Juan-Carlos; Mora, Hugo; Olivares, Francisco - In: European Journal of Operational Research 206 (2010) 1, pp. 197-208
This paper considers the pricing decision faced by a seller of bundles composed of a service and an associated product offered to customers on a subscription basis using a two-part tariff scheme. An optimal pricing policy that maximizes the profit of a firm is obtained using a dynamic...