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~isPartOf:"European Journal of Operational Research"
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A replication study of two brand-loyalty measures
Uncles, M. D.
;
Hammond, K. A.
;
Ehrenberg, A. S. C.
; …
- In:
European Journal of Operational Research
76
(
1994
)
2
,
pp. 375-384
Persistent link: https://www.econbiz.de/10005284126
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